The two brand colours serve as the foundation of the visual identity, ensuring a consistent and recognisable look across all digital platforms. The primary brand colour is typically used for the most prominent elements, such as the logo, headers, and call-to-action buttons, reinforcing the brand's core message and values.

The text colours for headers and body content play a crucial role in readability and visual hierarchy. The header text colour is often more bold and distinct, designed to capture attention and differentiate titles or important sections from the rest of the content. It ensures that headings stand out, guiding users through the page structure. The body text colour, on the other hand, is typically a more neutral tone, optimised for readability over long passages of text.

Background tones are essential for creating depth and contrast in the design. Background tone is usually a neutral or subtle colour that provides a clean and unobtrusive canvas for content, ensuring that text and images stand out clearly and help define the layout, maintain a balanced visual flow, and enhance the overall user experience.

Signal Colours are used solely for warnings and status messages.